Professional SEO Optimisation: New Tips on How to Make a website Crawling and Indexing friendly for Google
In the ever-changing community of search engine optimisation that is ever changing, recent revelations made by Google at its Search Central Live APAC 2025 have brought new insight into the complex dynamics of web indexing. Based on the slides presented in a deep-dive session, according to a report by SERoundtable, the indexing team of Google depicted the technical process to run the world-leading dominant search engine.
This talk, given at a Search Engine Land conference in July 2025, highlighted how Google finds, crawls and finally indexes billions of web pages, and as such, it serves as critical reference material to our SEO practitioners trying to optimise their pages within the context of the constantly changing algorithm.
It commences with the discovery of URLs, whereby Google requires sitemaps, internal hyperlinks, and external links in locating new content. The slides support the idea that crawling is not a one-size-fits-all operation; it is prioritised according to criteria such as page importance, page freshness and so on.
It is connected to the recent core updates, including the June 2025 update that concluded on July 17 and provided additional changes in the ranking radically, as reported by PPC Land. Sites that are volatile after having been updated may get clues on these indexing nuances, where efficient crawling could spell the difference between visibility and not.
That which Decodes the Indexing Pipeline
After website crawling and Indexing, pages pass to another phase in Google, which is processing (rendering the page and extracting the signals). The SERoundtable article brings to the fore some of the software applied by Google through its Caffeine infrastructure, one that was developed more than ten years ago but was continuously optimised until now to manage huge amounts of data within a near real-time environment. It is a system that processes the content, extracts such signals as keywords and links and decides on canonical versions to prevent duplicates.
As pointed out by the event, as echoed in a Day 2 recap by Search Engine Journal, this computes indirect signals like backlinks and on-page elements that are direct, and affect the way pages are indexed.
The focus on canonicalization is especially remarkable to industry insiders. The staff at Google elaborated that the process of choosing which URL is canonical takes into consideration redirects, rel=canonical attributions in the development of a site, as well as similarity in content, thus only the most commanding version is indexed.
Consequences of this process apply to websites affected by the latest updates; say, posts on X by optimisation gurus such as Glenn Gabe have mentioned continued volatility since the completion of the June core update, so that modifications to indexing might be dragging out ranking turbulence according to indicators at SERoundtable.
Crawling Crawl Budgets and Optimisation
Crawl budget is still a hot issue, and the presentation explains that it is not a point of limitation but an adaptation in which site quality and server performance are two of the factors used to determine how that allocation will occur. Google has also been encouraging better user experiences to increase its search website crawling and indexing rate of high-quality sites that have fast loading times and mobile-optimised content. This agrees with the March 2025 core update outcomes wherein recuperation designs were associated with content quality, as outlined in X posts by Google Search Central itself announcing the drill.
Some of the optimisation hints provided in the slides comprise up-to-date sitemaps and the judicious use of the robots.txt file to direct crawlers. Furthermore, the event mentioned image website crawling and Indexing, recommending the employment of alt texts as well as structured data that provides an advantage of being suited for visual search.
This is explored further in a blog post published by Altitude Search that looks at how such practices can support future indexing in an AI-based search world in 2025, where some features, such as Circle to Search, are already seeing a trend in younger customers, according to the Search Engine Journal Day 1 overview.
Conclusions About Future SEO Practice
With the recent tendency to focus more on the global approach to the evaluation of content, the APAC event underlines that Google is still perfecting its systems. The last day dedicated to query comprehension and match content described in Search Engine Journal indicates how pages are ranked in order by searching their context-based synonyms and user intention. This incorporation implies that indexing is not a standalone process anymore, it is closely and closely connected to the delivery of results, and covers the range of issues that range as far as conventional search to AI summaries.
To the businesses, complying with such specifications would be a way of countering future changes. According to the recent X chatter by the relevant authority, such as Aleyda Solis, there are main changes related to the June update that focus on the relevance of helpful content for website crawling and Indexing and E-E-A-T principles. Spending time and effort on clean architecture of the sites and keeping them updated enables site owners to find more opportunities in being indexed by Google and maintain sustainability in a growing digital world, which is becoming quite competitive.
Looking ahead: Developing with Google Ecosystem
The Search Central Live APAC 2025 observations and constant changes in algorithms indicate the necessity of effective measures of proactive SEO. Such tools as Google Search Console, which was recently updated in its status dashboard according to the documentation provided by Google itself, will provide a real-time display of indexing problems. With their help, professionals should diagnose issues as early as possible, particularly when volatility is heightened after the updated post-analysis, as reported by SERoundtable.
Finally, such openness of Google in these meetings enables the industry to create more defensible online corporations. Whether you consider core updates such as the June one as an anomaly or a routine, keeping track of the indexing basics is not only an effective strategy but a necessity to survive in the search ecosystem.
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